The reason Tokyo sightseeing values izakaya is that they are places where you can experience authentic local culture. The lively atmosphere and warm interactions—something you won’t find in upscale restaurants or chain stores—will become unforgettable memories of your trip. Izakaya serve as social hubs where you enjoy drinks with delicious dishes, soothe everyday fatigue, and deepen connections between people.

Especially in Tokyo, from traditional red-lantern joints to venues offering refined modern spaces, a wide variety of izakaya are packed together. It’s said that there are tens of thousands of izakaya in Tokyo alone, and this diversity never bores visitors.

2.1. Definition and history of izakaya

The three kanji characters “居酒屋” mean “居 (to sit/stay)” + “酒 (alcohol)” + “屋 (shop),” literally indicating “a place where you can relax and drink.” Its origins go back to the Edo period, beginning when people started to “stay and drink” at the fronts of liquor shops.

Today, izakaya have evolved from simple liquor sellers into comprehensive eateries offering a wide variety of dishes. The biggest differences from bars and restaurants lie in their casualness, diversity of dishes, and their social role. Izakaya serve as venues for post-work “nommunication” (communication through drinking gatherings), playing an important role in contemporary Japanese society.

2.2. Atmosphere and types of izakaya

Part of the appeal of izakaya lies in their varied atmospheres.

Traditional izakaya are marked by “red lanterns” and are often small, owner-operated shops. Inside, they brim with energy and offer a warm atmosphere where you can naturally mingle with locals. Conversations between regulars and the owner fly back and forth, evoking the charm of the Showa era.

Large chain establishments offer extensive menus with standardized pricing, so you can enjoy them without worrying about your budget. They’re convenient for large groups and provide spacious, modern, and clean environments. They’re especially recommended for first-time visitors and group outings.

A modern izakaya places great care in its dishes and interior design, characterized by a refined and stylish atmosphere. You can enjoy creative cuisine and unique menus featuring seasonal ingredients, making it suitable for dates and special occasions. It is a new style of izakaya that blends tradition and innovation.

Layouts vary by establishment, but there are mainly three types. Table seating is the most common and is suitable for groups. Zashiki (tatami) and horigotatsu offer a distinctly Japanese ambiance where you can relax and linger. However, when using zashiki you need to take off your shoes, so please note. Counter seats are popular with solo diners and offer a special place to enjoy conversation with the staff or the person next to you.

2.3. How to Enjoy an Izakaya and Manners

To fully enjoy an izakaya, it’s smart to know a few unspoken rules and manners.

Manners and rules

About the glass exchange system: At many izakayas, the basic rule is to order your next drink after you’ve finished the current one. By confirming the glass is empty before providing a new drink, the system aims to improve guest satisfaction.

About the two-hour seating limit: Especially on weekends or during busy times, there may be a time limit of around two hours for the next guests. Staff will inform you in advance, so it’s reassuring to check.

乾杯（かんぱい） culture: In Japanese izakaya, once everyone’s first drink has arrived, there is a ritual where everyone clinks glasses and says “Kanpai!” (Kanpai). This is an important custom to celebrate the start of the meal with everyone present. It is considered good manners to raise your glass high and make eye contact while toasting.

Pouring drinks for each other culture: One of the most important manners in Japanese izakaya culture. Pouring your own drink is considered impolite; by pouring for one another you show respect and build rapport. When someone’s glass is about to be empty, it’s polite to ask, “Shall I pour for you?” (O sosogi shimashou ka?).

Paying the bill: When you finish your meal, tell the staff, “Check, please” (O kaikei onegaishimasu). Depending on the place, you may have table payment (pay at your seat) or payment at the register, so follow the staff’s guidance.

Payment methods: Traditionally, cash was standard, but these days many places accept credit cards and QR code payments (PayPay, LINE Pay, etc.). However, small, privately run shops may be cash-only, so check in advance or carry some cash for peace of mind.

2.4. Standard menu

Drinks

Beer: The quintessential choice at izakaya. There’s draft beer (fresh beer poured from a keg) and bottled beer (Asahi, Kirin, Sapporo, Suntory, etc.). In Japan, the phrase “For now, draft!” (start with a draft beer for the toast) is well known, so it’s often ordered as the first drink.

Japanese Alcohol: Sake is a traditional drink made from rice and can be enjoyed chilled, at room temperature, or warmed. Shochu is a distilled spirit made from sweet potato, barley, rice, etc., and you can choose how to drink it: with water, with hot water, or on the rocks (ice only). These drinks let you experience Japan’s traditions.

Sours & Highballs: Lemon sour is a refreshing drink made by mixing shochu with lemon juice and soda, especially popular in summer. A highball is whisky diluted with soda water, known for its clean, crisp taste. Both are easy to drink and pair well with many dishes, making them popular choices at izakaya.

Tokyo Specialty: Hoppy: A unique drink from downtown Tokyo that mixes a beer-flavored soft drink (Hoppy) with shochu. It’s lighter than beer and the alcohol level can be adjusted, making it ideal for long sessions. A glass that symbolizes Tokyo’s izakaya culture.

Soft Drinks: Even if you don’t drink alcohol, no worries. Oolong tea, green tea, orange juice, cola, and other common beverages are available. An izakaya is not a place that forces drinking, but a social space everyone can enjoy.

Food

Appetizers: Snacks to order first to go with your drinks. Edamame（えだまめ） are salted, boiled soybean pods—simple yet a classic everyone loves. Oshinko（おしんこ） are Japanese pickles with a refreshing taste, perfect as a palate cleanser. Hiyayakko（ひややっこ） is chilled tofu topped with condiments (scallions, ginger, katsuobushi, etc.), a healthy dish.

Grilled: Yakitori（やきとり） are skewers of chicken and vegetables grilled over charcoal, a signature izakaya item. You can choose tare (a sweet–savory soy-based sauce) or shio (simple salt). Cuts vary—thigh, skin, liver, tsukune (chicken meatballs), etc.—order to your preference. Kushiyaki refers to skewers of meats and vegetables other than chicken.

Fried: Karaage（からあげ） is Japanese-style fried chicken: crispy outside and juicy inside. Loved by all ages and an excellent match with beer. French fries are another staple, perfect when you’re a little hungry.

Classics: Dashimaki tamago（だしまきたまご） is a rolled omelet with dashi, featuring a fluffy texture and gentle flavor. Seasoning and cooking methods vary by restaurant, showcasing each place’s character. Potato salad is also an izakaya staple with a homestyle taste.

Challenge menu: Takowasa（raw octopus mixed with wasabi）, Shiokara（a delicacy of salted and fermented squid innards）, Natto（fermented soybeans）, and more. These feature distinctive flavors and pair well with sake or shochu—recommended for advanced palates and for those eager to take on Japan’s food culture.

We’ve carefully selected six distinctive izakaya that light up Tokyo’s nights. From traditional taverns to modern, uniquely conceptual spots, find the one that perfectly suits your taste.

To make your izakaya experience smoother, we've compiled frequently asked questions from tourists and their answers.

An izakaya is not just a place to eat; it’s truly the "living room of Japan," where Japanese food culture and social culture are distilled. Sharing time with locals in the lively atmosphere is one of the deepest ways to experience Tokyo at night.

With the knowledge and etiquette introduced in this article, head out into Tokyo’s nightlife. Delicious food and warm interactions will make your Japanese culture experience unforgettable.