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Make a donation in the area you visit and use it at local shops——this new experiential way to support communities is spreading across Tokyo
While traveling in Tokyo, you can make a Furusato Nozei donation on the spot——this new mechanism is gradually spreading within Tokyo. This system, called “on-site payment Furusato Nozei,” lets you donate to the municipality you visit, receive your return gift immediately as an e-gift or e-coupon, and use it at local restaurants, accommodations, and experience facilities. In this article, Gurutto Tokyo explains the mechanism and features in an easy-to-understand way.
What you will learn in this article
On-site payment Furusato Nozei is a system where you make a Furusato Nozei donation via your smartphone to the municipality at your travel destination, receive your return gift on the spot as an e-gift or e-coupon, and use it at affiliated stores in the area (restaurants, accommodations, experience facilities, etc.).
In traditional Furusato Nozei, return gifts typically arrive later at your home; with this system, an experiential form of community support—“donate in the place you visit and use it there”—becomes possible.
When people think of the Hometown Tax Donation, they often imagine the “thank-you gift” model where local specialties and foods are delivered to your home. The on-site payment model is significantly different in that it can be used on the spot.
The e-gifts and e-coupons of the on-site payment Hometown Tax Donation can be used at participating merchants designated by each municipality. The types of businesses and stores available vary by municipality, and they are expected to be used in situations such as the following.
Initiatives related to on-site payment-type Furusato Nozei and e-coupon-based local support are also spreading within Tokyo. As of 2025, related initiatives can be seen in the following areas.
The on-site payment-style Furusato Nozei offers attractions for travelers and people going out that conventional models do not.
Once you complete the donation process on your smartphone, you can immediately receive electronic gifts and electronic coupons. There’s no need to wait for return gifts to arrive; you can use them at local shops on the same day.
While enjoying local shops at your destinations within Tokyo, you can also support the community. It can be a chance to visit shops and experience facilities you wouldn’t normally enter.
From applying for the donation to receiving the e-gift and using it in stores, everything is completed on your smartphone. No paper documents or postal procedures are required.
Because you donate directly to the area you visit and use it at shops there, it’s a mechanism that makes it easy to feel that you are supporting the community.
The on-site payment-style Furusato Nozei can also create new opportunities for attracting customers and revitalizing the community for local restaurants, accommodations, and experience facilities.
Travelers and tourists with e-gifts may be prompted to use shops they wouldn’t normally visit. This can lead to encounters with new customers.
When the donated funds are used within the area as electronic gifts, it is expected to stimulate the circulation of the local economy.
By participating in the on-site payment type hometown tax donation initiatives implemented by municipalities, you can expect increased awareness in tandem with their PR activities.
Before using the on-site payment type hometown tax donation, we recommend checking the following points with each municipality and official service. Usage conditions vary by service.
The on‑site payment–style hometown tax donation is a new framework that lets you support local areas while enjoying the city of Tokyo. Make a donation from your smartphone at your destination, and enjoy local shops using electronic gifts——this kind of experiential local support is gradually spreading within Tokyo as well. At ぐるっと東京, we will continue to deliver information that connects Tokyo’s appeal with local support.
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