EVENT

Toshima Ward Gourmet

Hokkaido Fair in Sunshine City 2026

Hokkaido’s flavors and charms gather in Ikebukuro!
「北海道まるごとフェア in サンシャインシティ2026」

At Sunshine City, the 「北海道まるごとフェア in サンシャインシティ2026」 will be held, where you can enjoy Hokkaido specialties, local gourmet foods, local sake, and travel information all in one place. The venue will feature flavors from across Hokkaido, including seafood, ramen, Jingisukan, and sweets. This event is recommended not only for those planning a trip to Hokkaido, but also for anyone who wants to easily experience Hokkaido’s charm in Tokyo.

Exhibition highlights

Savor Hokkaido’s local gourmet dishes

In Exhibition Hall A, the 『サンシャインシティ北海道物産展』 will be held, offering Hokkaido specialties and gourmet foods.

Enjoy a wide variety of dishes unique to the north, such as crab rice, luxury seafood rice bowl with botan shrimp, miso butter corn ramen, Jingisukan, Sapporo Zangi, and jumbo venison sausage.

In addition, Hokkaido-style sweets such as Tokachi Jersey soft-serve, white pudding, sweet potato, and Brûlée Custard-in Baum will be available.

Taste and compare Hokkaido sake

We will offer by-the-shot sales of 33 Hokkaido sake labels and 3 liqueurs made with sake, available from a single cup.

Shot tickets are 1,000 yen (100-yen tickets × 11). If you find a favorite label, you can also purchase a bottle.

Sake will be served in 30ml plastic cups. Drinking by persons under 20 and drunk driving are prohibited.

Sample seven kinds of soft-serve ice cream

The 「北海道ソフトクリーム食べ比べ」, where you can enjoy flavors from various parts of Hokkaido, is also a highlight.

You can choose your favorite three out of seven shops to compare flavors, including Hokkaido Milk Charcoal-Roasted Coffee Soft Serve, Yubari Melon Soft Serve, Rishiri Premium Extra-Salt Soft Serve, and Tokachi Jersey Soft Serve Rich Milk.

The ticket for three shops is 1,200 yen.

Join the lottery while you shop

During the event period, if you make purchases at three shops, you can participate in the “Hokkaido Marugoto Lottery”.

Add the official LINE account for the Hokkaido Marugoto Fair as a friend and scan the lottery QR codes at each shop to accumulate points. You can enter the lottery for every 3 points (3 shops).

In addition, the “My Sunshine City” app plans to distribute coupons that can be exchanged for vegetables produced in Hokkaido. App membership registration is required to use the coupons.

Hokkaido Tourism PR Corner also appears

A Hokkaido Tourism PR corner will be set up at the venue, and Hokkaido’s mascot characters will also make appearances.

On Saturday, October 10 and Sunday, October 11, appearances are scheduled at 11:30, 13:30, and 15:30 each day.

Recommended for

This event is recommended for those who want to enjoy Hokkaido cuisine and Japanese sake, and for those who want to savor local specialties in Tokyo.
It’s easy to access from Ikebukuro Station and Higashi-Ikebukuro Station, so why not stop by during your Tokyo sightseeing and experience the charms of Hokkaido’s food and tourism?

  • ※Products and prices are subject to change.
  • ※All prices include tax.
  • ※Images are for illustrative purposes only.
  • ※Retail booths are open until 18:00 each day. Last orders at restaurants are 30 minutes before closing each day.
Period 2026.10.08–10.12
Time 10/8 (Thu) & 9 (Fri): 11:00–21:00
10/10 (Sat) & 11 (Sun): 10:00–20:00
10/12 (Mon, Holiday): 10:00–18:00
※Last order is 30 minutes before closing each day; merchandise booths are open until 18:00 every day.
Location Exhibition Hall A
(World Import Mart Building 4F)
Address 〒170-8630 東京都豊島区東池袋3-1
Participation Fee Free admission
Contact Sunshine City General Information
TEL: 03-3989-3331
Related Website https://sunshinecity.jp/file/official/hokkaido/

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