An interactive museum to be enjoyed across generations, wrapped in the warmth of wood
An interactive, community-oriented toy museum that captivates everyone from babies to adults
【Tokyo Toy Museum】
Located in Yotsuya, Shinjuku, Tokyo, the Tokyo Toy Museum is a special place where people of all ages, from children to adults, can experience new discoveries and excitement through "play." In a unique space that repurposes the gymnasium of a closed elementary school, a wide variety of toys collected from around the world are exhibited, offering visitors the joy of creativity and connection.
The museum emphasizes not just looking, but actually touching with your hands and playing with all five senses. In particular, it focuses on warm wooden toys and analog games that foster communication, helping visitors rediscover the value of "real play" often forgotten in the digital age. Here, you can forget the hustle and bustle of the city and immerse yourself in the world of "play" to your heart's content—an experience like no other.
Top 3 Highlights
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1. Meet the "Play Guides": Toy Curators
At the Tokyo Toy Museum, “toy curators” ranging in age from their teens to their 80s serve as bridges connecting visitors with toys—and with one another. As "play guides", they share the fun of toys and ways to play with visitors of all generations, from babies to seniors, through handmade toys, traditional games, and read-aloud storytelling.
They also take part in activities that broaden the scope of play through exchanges with peers who share the same skills and hobbies and by assisting at events. Encounters with these red‑aproned guides will enrich your play experience.
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
2. “Baby Wood Education Plaza” exclusively for ages 0–2
The “Baby Wood Education Plaza,” a warm, wood-filled space that only children aged 0–2 and their guardians may enter, is a special area designed with safety in mind. Solid cedar from 10 regions across Japan is used, providing warmth without the need for floor heating, so little ones can safely play while experiencing the beauty and characteristics of wood. Entry operates on a one-hour rotation to ensure a relaxed visit.
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
3. Handmade Crafting Experience that Nurtures Creativity
At the “Toy Workshop,” under the concept “The fun of toys is creating them yourself!”, handmade toys using familiar materials such as paper cups and milk cartons are introduced. Choose from a daily-changing menu selected from hundreds of types to create a one-of-a-kind toy. In addition, in the dedicated power scroll saw room “Itonokoya,” for 4th-grade elementary students and older (adults welcome), you can experience making authentic wooden toys using domestically produced wood from regions across Japan and deeply savor the joy of craftsmanship.
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
Facility Information
| Name | Tokyo Toy Museum |
| Address | 〒160-0004 東京都新宿区四谷4-20 四谷ひろば内 |
| Access |
・Tokyo Metro Marunouchi Line「四谷三丁目駅」: approx. 5 minutes on foot from Exit 2 ・Toei Shinjuku Line「曙橋駅」: approx. 8 minutes on foot from Exit A1 ・JR「新宿駅」 East Exit: approx. 25 minutes on foot |
| Hours | 10:00～16:00 |
| Closed Days |
Every Thursday *For details, please check the operating calendar on the official website. |
| Ticket Sales Schedule | [From 10:00 on the 1st of each month] For the period from the 1st to the last day of the following month |
| Payment Methods |
Online purchase Credit card, d-barai, convenience store payment (7-Eleven in-store payment) On-site counter purchase Cash, credit card, various e-money accepted (QR code payments are generally not accepted) |
| Fees |
[Online tickets]
[Same-day counter tickets] *If the number of visitors for the day reaches the planned sales quantity, same-day ticket sales at the counter will end. |
| Reservation | https://www.e-tix.jp/ttm/ |
Other Recommended Information
🔸 Museum Shop APTY: A curated selection of popular wooden toys and artists’ works; open without an admission fee. Perfect for souvenirs and gifts.
🔸 Intergenerational activities: From babies to adults, enjoy cross-generational communication through a wide variety of play, including pretend play, board games, and traditional local toys.
🔸 Group and school visits: Group discounts for 12 or more. Also recommended for field trips and off-campus learning.
🔸 Accessibility: Elevators, accessible restrooms, and stroller parking available. If you need assistance, please feel free to ask our Toy Curators.
🔸 Nearby attractions: With Shinjuku Gyoen (8 minutes on foot) and the Fire Museum (5 minutes on foot) nearby, it’s a location the whole family can enjoy for a full day.
Advance reservations are not strictly required, but we recommend purchasing online during busy periods. Please check the official website for the latest information.
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
©︎ 認定ＮＰＯ法人 芸術と遊び創造協会
References
- Tokyo Toy Museum Official Website: https://art-play.or.jp/ttm/
BASIC INFORMATION
| Name |
東京おもちゃ美術館 (Tokyo Toy Museum) |
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| Address | Inside Yotsuya Hiroba, 4-20 Yotsuya, Shinjuku-ku, Tokyo Access |
| Official URL | https://art-play.or.jp/ttm/ |
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