An interactive museum to enjoy across generations, wrapped in the warmth of wood

An experiential, interactive toy museum that captivates everyone from babies to adults
【Tokyo Toy Museum】

Located in Yotsuya, Shinjuku, Tokyo, the Tokyo Toy Museum is a special place where people of all ages—from children to adults—can experience new discoveries and moving moments through "play." In this unique space, repurposed from the gymnasium of a former elementary school, a variety of toys collected from around the world are displayed, offering visitors the joy of creativity and connection.

The museum emphasizes not just looking, but hands-on engagement that uses all five senses. Focusing especially on warm wooden toys and analog games that foster communication, it helps us rediscover the value of "genuine play" often forgotten in the digital age. Leave the bustle of the city behind and immerse yourself in the world of "play" to your heart's content—an experience like no other awaits here.

Top 3 Highlights

Tap or click the images to view them at their original size.

1. Meeting the Toy Curators, the "Play Guides"

At the Tokyo Toy Museum, “toy curators” from their teens to their 80s serve as bridges connecting visitors with toys and people with one another. As "Play Guides", they share the joy of toys and how to play with them with visitors of all ages—from babies to seniors—through handmade toys, traditional games, and read‑aloud storytelling.
They also take part in activities that broaden the scope of play, such as meeting peers with similar skills and hobbies and assisting at events. Encounters with these red‑aproned guides will enrich your play experience.

©︎ 認定NPO法人 芸術と遊び創造協会

2. 0~2-year-olds only 「Baby Wood-Play Plaza」

The 「Baby Wood-Play Plaza」—a warm, wood-filled space designed with safety in mind—is exclusively for children aged 0~2 and their guardians. Solid Japanese cedar from 10 regions nationwide is used, providing warmth that makes floor heating unnecessary, so even little ones can play with peace of mind while experiencing the beauty and characteristics of wood. It operates on one-hour time slots to ensure a relaxed visit.

©︎ 認定NPO法人 芸術と遊び創造協会

3. Creativity-nurturing 「Handmade Craft」 experience

At the 「Toy Workshop」, under the concept “The joy of toys is creating them yourself!”, handmade toys using familiar materials like paper cups and milk cartons are introduced. Choose from a daily-rotating menu selected from hundreds of options to make a one-of-a-kind toy. In addition, in the dedicated electric scroll-saw room 「いとのこや」, 4th-grade students and up (adults welcome) can experience making authentic wooden toys using domestically sourced timber from across Japan and savor the deeper joy of craftsmanship.

 ©︎ 認定NPO法人 芸術と遊び創造協会
 

Other recommended information

Museum Shop APTY:Features popular wooden toys and artists’ works, and you can visit without paying admission. Perfect for souvenirs and gifts.
Intergenerational exchange:From babies to adults, enjoy communication across generations through a wide range of play such as pretend play, board games, and traditional folk toys.
Group and school visits:Group discounts available for 12 or more. Recommended for field trips and off-campus learning.
Accessibility:Equipped with elevators, accessible restrooms, and stroller parking. If you need assistance, feel free to ask a Toy Curator.
Nearby attractions:Close to Shinjuku Gyoen(8 minutes on foot) and the Fire Museum(5 minutes on foot), making it a location where families can enjoy a full day.
Not strictly advance-reservation only, but during busy times we recommend purchasing online. Please check the official website for the latest information.

References

BASIC INFORMATION

Name 東京おもちゃ美術館
(Tokyo Toy Museum)
Address Inside Yotsuya Hiroba, 4-20 Yotsuya, Shinjuku-ku, Tokyo Access
Business Hours
【Mon・Tue・Wed・Fri・Sat・Sun・Public Holiday】

10:00 - 16:00

Closed Days Every Thursday
Year-end and New Year holidays and facility maintenance days

※For details, please check the operating calendar on the official website.
Parking
Parking: Not available
Ticket Sales Schedule [10:00 on the 1st of every month〜] From the 1st to the last day of the following month
Payment Methods Online purchase
Credit card payment, d払い, convenience store payment (7-Eleven in-store payment)
On-site counter purchase
Cash, credit cards, and various e-money accepted (QR code payments are generally not accepted)
Ticket Prices 【Online Tickets】
・Adults (junior high school students and above)… 1,100 yen
・Children (6 months old to elementary school age)… 800 yen

【Same-Day Counter Tickets】
・Adults (junior high school students and above)… 1,300 yen
・Children (6 months old to elementary school age)… 1,000 yen

※If the day’s admissions reach the planned sales quantity, same-day ticket sales at the counter will end.
Reservation
Official Social Media
Official URL https://art-play.or.jp/ttm/

FACILITY INFORMATION

Facility Information (Access)
Access
  • Near the station
    Near the station
Facility Information (Usage)
Usage
  • Reservations prioritized
    Reservations prioritized
Facility Information (Smoking)
Smoking
  • No smoking on premises
    No smoking on premises
Facility Information (Facilities)
Facilities
  • Restrooms
    Restrooms
Facility Information (Conditions / Trends)
Conditions / Trends
  • Small children welcome
    Small children welcome
  • Beginners welcome
    Beginners welcome
  • Solo guests welcome
    Solo guests welcome
  • Children welcome
    Children welcome
  • Seniors welcome
    Seniors welcome
  • Foreign visitors welcome
    Foreign visitors welcome

Nearby events

Category
  • 1.98 km

    Check Route
    Shinjuku City Hobby gathering
    2026.09.03(木)–11.08(日)
    Real Escape Game×TV Anime "The Elusive Samurai" "Escape from the Harrowing Battlefield" The first collaborative, hands-on event between the hit TV anime "The Elusive Samurai" and the Real Escape Game, "Escape from the Harrowing Battlefield," will be held. This puzzle-solving event lets you personally experience the anime’s worldview of "opening a path by escaping" as you assess the ever-changing tides of battle and devise strategies. Players join the protagonist, Tokiyuki Hojo, and his allies in a life-or-death game of tag. ※Real Escape Game is a registered trademark of SCRAP Co., Ltd. Highlights of the Exhibition An immersive, hands-on puzzle set in the anime’s world Participants become visitors to Yakumo Village and, while deciphering military texts left by samurai, stand against the approaching enemy army. Work with your teammates according to the shifting battle conditions—at times fleeing as you unravel instructions and codes—to enjoy a tense, heart-pounding experience. An indoor event for teams of up to four Play in teams of up to four, with a required time of about 120 minutes. Because it’s held indoors, you can focus without worrying about the weather. It’s recommended not only for friends, but also for fans of the series and as an activity while sightseeing. Event-exclusive original merchandise also available At the venue, original goods such as acrylic stands and stickers featuring newly drawn illustrations, as well as a "puzzle-included clear file" that lets you enjoy an exclusive story, will be on sale. Recommended for This event is recommended not only for fans of anime and puzzle-solving games, but also for domestic and inbound travelers who want to enjoy Japan’s interactive entertainment. Those familiar with the work can immerse themselves even more deeply in its world, while first-timers can enjoy it as a thrilling escape attraction. Escape Success/Failure Sticker Set 500 yen each (tax included) Clear File Set with Puzzle 3,600 yen (tax included) Performances are conducted in Japanese only. For ticket sales and the latest schedule and venue details, please check the official website. :root { --bg-color: #fcfcfc; --card-bg: #ffffff; --text-main: #111111; --text-muted: #555555; --accent-orange: #ff5500; --accent-orange-light: #fff2ec; --border-color: #e5e5e5; --dark-card: #141414; } * { box-sizing: border-box; margin: 0; padding: 0; } html, body { width: 100%; overflow-x: hidden; background-color: var(--bg-color); color: var(--text-main); font-family: 'Noto Sans JP', 'Noto Sans', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; line-height: 1.7; letter-spacing: 0.02em; -webkit-font-smoothing: antialiased; } .container { max-width: 860px; width: 100%; margin: 0 auto; padding: 48px 20px; } /* Header Styling */ header { border-bottom: 2px solid var(--text-main); padding-bottom: 32px; margin-bottom: 48px; } .badge { display: inline-block; background-color: var(--accent-orange); color: #ffffff; font-size: 0.75rem; font-weight: 700; padding: 3px 10px; text-transform: uppercase; letter-spacing: 0.08em; margin-bottom: 16px; } .main-title { font-size: 1.6rem; font-weight: 700; line-height: 1.35; color: var(--text-main); margin-bottom: 12px; word-break: break-word; } .intro-text { font-size: 0.925rem; color: var(--text-muted); text-align: justify; word-break: break-word; } /* Section Styling */ section { margin-bottom: 56px; width: 100%; } .section-header { margin-bottom: 24px; } .section-title { font-size: 1.3rem; font-weight: 700; letter-spacing: 0.04em; position: relative; } .section-title::after { content: ''; display: block; width: 36px; height: 3px; background-color: var(--accent-orange); margin-top: 6px; } /* Highlights Layout */ .grid-highlights { display: flex; flex-direction: column; gap: 20px; width: 100%; } .card { background-color: var(--card-bg); border: 1px solid var(--border-color); padding: 24px; width: 100%; box-sizing: border-box; transition: border-color 0.3s ease; } .card:hover { border-color: var(--accent-orange); } .card-number { font-size: 0.8rem; font-weight: 700; color: var(--accent-orange); margin-bottom: 8px; display: block; } .card-title { font-size: 1.1rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4; word-break: break-word; } .card-text { font-size: 0.9rem; color: var(--text-muted); word-break: break-word; } .card-text p { margin-bottom: 4px; } .card-text p:last-child { margin-bottom: 0; } /* Recommendation Section */ .recommend-box { border-top: 1px solid var(--border-color); padding-top: 36px; width: 100%; } .recommend-text { font-size: 0.925rem; color: var(--text-main); margin-bottom: 24px; text-align: justify; word-break: break-word; } /* Image Gallery Protection & Responsiveness */ .image-gallery { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 20px; margin-bottom: 28px; width: 100%; /* Chặn chọn ảnh (Copy protection for images) */ -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .image-frame { background-color: #f4f4f5; border: 1px dashed var(--border-color); border-radius: 4px; padding: 12px; display: flex; flex-direction: column; align-items: center; justify-content: center; width: 100%; overflow: hidden; } /* Fix lỗi ảnh tràn màn形 */ .image-frame img { max-width: 100%; width: 100%; height: auto; display: block; object-fit: contain; pointer-events: none; /* Ngăn kéo thả / lưu ảnh */ } .image-caption { font-size: 0.75rem; color: var(--text-muted); margin-top: 8px; text-align: center; word-break: break-word; line-height: 1.4; } /* Notes List */ .notes-list { list-style: none; background-color: #f4f4f5; padding: 20px 20px 20px 32px; width: 100%; box-sizing: border-box; } .notes-list li { font-size: 0.825rem; color: var(--text-muted); margin-bottom: 6px; text-indent: -1.2em; word-break: break-word; } .notes-list li:last-child { margin-bottom: 0; } /* Responsive Design */ @media (max-width: 768px) { .main-title { font-size: 1.4rem; } .container { padding: 32px 16px; } .card { padding: 20px; } .image-gallery { grid-template-columns: 1fr; } }
  • 2.00 km

    Check Route
    Shinjuku City Hobby gathering
    2026.07.15(水)–2027.05.31(月)
    Immersive Exhibition Event A dream hotel space created by Sanrio Characters! "Hotel Floria Tokyo" makes its Japan debut The new, immersive experience event "Hotel Floria Tokyo," themed around the “dream hotel” envisioned by Sanrio characters, is arriving in Japan for the first time. Enjoy the unique worlds of each Sanrio character, as if you were touring a special hotel. ※This event is not an actual lodging facility; it is an experiential exhibition based on a hotel concept, created with space and visual productions. Exhibition Highlights (1)A special exhibition space filled with the characters' "dreams" Each exhibition area is designed based on the characters' favorite items and stories. The world is carefully expressed down to the interiors and small objects, offering a high level of immersion that feels like spending time with the characters. (2)A new kind of immersive experience by the Korean creative team "d'strict" Through fantastical spatial staging woven with light and visuals, you can experience a hotel room tour as if you have stepped into the characters' worlds. Fantastical exhibition content that proved popular in Korea, including a pink sandy beach stretching to the horizon, will be showcased. (3)Original hotel-concept goods to take home as travel mementos The original goods designed in Korea include a lineup perfect for travel memories, such as luggage tags, plush toys, and room key-style acrylic charms. Starting Saturday, September 19, new items will be rolled out sequentially. Recommended for Recommended for fans of Sanrio characters, those who want to take special photos in a fantastical setting, domestic and international travelers looking to enjoy new experiences while sightseeing in Tokyo, and those who want to create wonderful memories with family and friends. © 2026 SANRIO CO., LTD.  © 2026 SANRIO CO., LTD.  :root { --bg-color: #fcfcfc; --card-bg: #ffffff; --text-main: #111111; --text-muted: #555555; --accent-orange: #ff5500; --accent-orange-light: #fff2ec; --border-color: #e5e5e5; --dark-card: #141414; } * { box-sizing: border-box; margin: 0; padding: 0; } html, body { width: 100%; overflow-x: hidden; background-color: var(--bg-color); color: var(--text-main); font-family: 'Noto Sans JP', 'Noto Sans', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; line-height: 1.7; letter-spacing: 0.02em; -webkit-font-smoothing: antialiased; } .container { max-width: 860px; width: 100%; margin: 0 auto; padding: 48px 20px; } /* Header Styling */ header { border-bottom: 2px solid var(--text-main); padding-bottom: 32px; margin-bottom: 48px; } .badge { display: inline-block; background-color: var(--accent-orange); color: #ffffff; font-size: 0.75rem; font-weight: 700; padding: 3px 10px; text-transform: uppercase; letter-spacing: 0.08em; margin-bottom: 16px; } .main-title { font-size: 1.6rem; font-weight: 700; line-height: 1.35; color: var(--text-main); margin-bottom: 12px; word-break: break-word; } .intro-text { font-size: 0.925rem; color: var(--text-muted); text-align: justify; word-break: break-word; } /* Section Styling */ section { margin-bottom: 56px; width: 100%; } .section-header { margin-bottom: 24px; } .section-title { font-size: 1.3rem; font-weight: 700; letter-spacing: 0.04em; position: relative; } .section-title::after { content: ''; display: block; width: 36px; height: 3px; background-color: var(--accent-orange); margin-top: 6px; } /* Highlights Layout */ .grid-highlights { display: flex; flex-direction: column; gap: 20px; width: 100%; } .card { background-color: var(--card-bg); border: 1px solid var(--border-color); padding: 24px; width: 100%; box-sizing: border-box; transition: border-color 0.3s ease; } .card:hover { border-color: var(--accent-orange); } .card-number { font-size: 0.8rem; font-weight: 700; color: var(--accent-orange); margin-bottom: 8px; display: block; } .card-title { font-size: 1.1rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4; word-break: break-word; } .card-text { font-size: 0.9rem; color: var(--text-muted); word-break: break-word; } .card-text p { margin-bottom: 4px; } .card-text p:last-child { margin-bottom: 0; } /* Recommendation Section */ .recommend-box { border-top: 1px solid var(--border-color); padding-top: 36px; width: 100%; } .recommend-text { font-size: 0.925rem; color: var(--text-main); margin-bottom: 24px; text-align: justify; word-break: break-word; } /* Image Gallery Protection & Responsiveness */ .image-gallery { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 20px; margin-bottom: 28px; width: 100%; -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .image-frame { background-color: #f4f4f5; border: 1px dashed var(--border-color); border-radius: 4px; padding: 12px; display: flex; flex-direction: column; align-items: center; justify-content: center; width: 100%; overflow: hidden; } .image-frame img { max-width: 100%; width: 100%; height: auto; display: block; object-fit: contain; pointer-events: none; } .image-caption { font-size: 0.75rem; color: var(--text-muted); margin-top: 8px; text-align: center; word-break: break-word; line-height: 1.4; } /* Responsive Design */ @media (max-width: 768px) { .main-title { font-size: 1.4rem; } .container { padding: 32px 16px; } .card { padding: 20px; } .image-gallery { grid-template-columns: 1fr; } }
  • 2.15 km

    Check Route
    Shinjuku City Lecture & Culture
    2026.08.05(水)–12.31(木)
    A VR experience that immerses you in the world Gaudí dreamed of "Eternal Gaudí — Tracing the Miracle of the Sagrada Família in VR" The VR experience "Eternal Gaudí — Tracing the Miracle of the Sagrada Família in VR," commemorating the 100th anniversary of Gaudí's death, is being held from Wednesday, August 5, 2026 to Thursday, December 31, 2026 (scheduled) at Storydive Theater WAHHHP Shinjuku West Exit location. As an official VR experience authorized by the Sagrada Família Foundation, visitors become Gaudí's "apprentice" and retrace the architect's creative journey while touring his now-lost atelier and the world of the Sagrada Família. Experience highlights Guided by Gaudí's own narration Listen to Gaudí's own words, touch upon the prayers embedded in his designs and his thoughts on nature, and tour the Sagrada Família through his eyes. While touching blueprints, architectural models, and stone, you can experience how Gaudí gave form to his world of creation. Walk inside the unfinished basilica With VR's unique sense of immersion and life-size scale, feel the interior of the Sagrada Família: light streaming through stained glass and curving columns stretching like a forest as you walk through the space yourself. Not only "seeing," but actually standing inside the unfinished basilica and stepping into the world of the story is what sets this experience apart. A multilingual VR experience Available in Japanese, English, Chinese, Korean, and French, so not only domestic travelers in Japan but also visitors from overseas can enjoy it. The experience lasts about 20 minutes. You wear a VR headset and experience it while standing, moving freely. Recommended for Recommended for those interested in the Sagrada Família and Gaudí’s architecture, or anyone looking to enjoy a new VR experience in Tokyo. Even without traveling to Spain, through VR you can immerse yourself in the world of the Sagrada Família that Gaudí devoted his life to. When visiting Shinjuku, why not enjoy a VR experience that’s a little different from the usual? © FOUNDATION Junta Constructora del Temple Expiatori de la Sagrada Família © FOUNDATION Junta Constructora del Temple Expiatori de la Sagrada Família ※ The store offering this experience is Storydive Theater WAHHHP 新宿西口店. ※ For children under 120cm in height, please have a guardian decide whether participation is appropriate. ※ Guests aged 15 and under must be accompanied by a guardian. ※ Images are from a work in progress and may differ from the actual experience. :root { --bg-color: #fcfcfc; --card-bg: #ffffff; --text-main: #111111; --text-muted: #555555; --accent-orange: #ff5500; --accent-orange-light: #fff2ec; --border-color: #e5e5e5; --dark-card: #141414; } * { box-sizing: border-box; margin: 0; padding: 0; } html, body { width: 100%; overflow-x: hidden; background-color: var(--bg-color); color: var(--text-main); font-family: 'Noto Sans JP', 'Noto Sans', -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; line-height: 1.7; letter-spacing: 0.02em; -webkit-font-smoothing: antialiased; } .container { max-width: 860px; width: 100%; margin: 0 auto; padding: 48px 20px; } /* Header Styling */ header { border-bottom: 2px solid var(--text-main); padding-bottom: 32px; margin-bottom: 48px; } .badge { display: inline-block; background-color: var(--accent-orange); color: #ffffff; font-size: 0.75rem; font-weight: 700; padding: 3px 10px; text-transform: uppercase; letter-spacing: 0.08em; margin-bottom: 16px; } .main-title { font-size: 1.6rem; font-weight: 700; line-height: 1.35; color: var(--text-main); margin-bottom: 12px; word-break: break-word; } .intro-text { font-size: 0.925rem; color: var(--text-muted); text-align: justify; word-break: break-word; } /* Section Styling */ section { margin-bottom: 56px; width: 100%; } .section-header { margin-bottom: 24px; } .section-title { font-size: 1.3rem; font-weight: 700; letter-spacing: 0.04em; position: relative; } .section-title::after { content: ''; display: block; width: 36px; height: 3px; background-color: var(--accent-orange); margin-top: 6px; } /* Highlights Layout */ .grid-highlights { display: flex; flex-direction: column; gap: 20px; width: 100%; } .card { background-color: var(--card-bg); border: 1px solid var(--border-color); padding: 24px; width: 100%; box-sizing: border-box; transition: border-color 0.3s ease; } .card:hover { border-color: var(--accent-orange); } .card-number { font-size: 0.8rem; font-weight: 700; color: var(--accent-orange); margin-bottom: 8px; display: block; } .card-title { font-size: 1.1rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4; word-break: break-word; } .card-text { font-size: 0.9rem; color: var(--text-muted); word-break: break-word; } .card-text p { margin-bottom: 8px; } .card-text p:last-child { margin-bottom: 0; } /* Recommendation Section */ .recommend-box { border-top: 1px solid var(--border-color); padding-top: 36px; width: 100%; } .recommend-text { font-size: 0.925rem; color: var(--text-main); margin-bottom: 24px; text-align: justify; word-break: break-word; } /* Image Gallery Protection & Responsiveness */ .image-gallery { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 20px; margin-bottom: 28px; width: 100%; -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .image-frame { background-color: #f4f4f5; border: 1px dashed var(--border-color); border-radius: 4px; padding: 12px; display: flex; flex-direction: column; align-items: center; justify-content: center; width: 100%; overflow: hidden; } .image-frame img { max-width: 100%; width: 100%; height: auto; display: block; object-fit: contain; pointer-events: none; } .image-caption { font-size: 0.75rem; color: var(--text-muted); margin-top: 8px; text-align: center; word-break: break-word; line-height: 1.4; } /* Notes List */ .notes-list { list-style: none; background-color: #f4f4f5; padding: 20px 20px 20px 32px; width: 100%; box-sizing: border-box; } .notes-list li { font-size: 0.825rem; color: var(--text-muted); margin-bottom: 6px; text-indent: -1.2em; word-break: break-word; } .notes-list li:last-child { margin-bottom: 0; } /* Responsive Design */ @media (max-width: 768px) { .main-title { font-size: 1.4rem; } .container { padding: 32px 16px; } .card { padding: 20px; } .image-gallery { grid-template-columns: 1fr; } }

MAP & ACCESS

・Tokyo Metro Marunouchi Line, "Yotsuya-sanchome Station": about a 5-minute walk from Exit 2
・Toei Shinjuku Line, "Akebonobashi Station": about an 8-minute walk from Exit A1
・JR "Shinjuku Station": about a 25-minute walk from the East Exit

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