Event Board

Ice cream is for cold winters! Sweets × ice collaborations gather in Shinjuku! The ice cream expo “あいぱく®”, which brings together carefully selected local ice creams from across Japan, will, this winter, return after five years with a winter edition! For 10 days from Friday, January 9 to Sunday, January 18, 2026, “冬のあいぱく(R) Premium TOKYO 2026” will be held at Shinjuku Sumitomo Building, Sankaku Hiroba (Shinjuku-ku, Tokyo). This edition will focus on premium ice creams best enjoyed in winter, lining up many “new-sensation menus unique to winter” that combine sweets and ice cream. Unlike summer ice treats, we will offer hybrid ice creams that pair confections and sweets with ice cream, as well as menus that highlight the warm × cold contrast. We will provide added value available only in winter that previous ice cream events did not offer. Furthermore, each store will leverage its unique techniques and creativity to develop original, winter-only menus under the theme of “winter ice.” Why not take this opportunity to visit? Perk: The first 1,500 visitors each day will receive an original commemorative wristband (10 colors, changing daily). ※Please check the official website for details.

Focus on Tobu-exclusive gourmet using seasonal ingredients! Sweets made with Hokkaido milk are also available! The “Gurumeguri Winter Great Hokkaido Fair” will be held at Tobu Department Store Ikebukuro Main Store. Some shops will rotate between the first and second weeks, with about 90 shops participating in total. Highlights include Tobu-exclusive gourmet items made with seasonal ingredients! Enjoy bento generously topped with king crab from Nemuro and a luxurious pizza featuring rich wild fugu. In addition, a wide variety of sweets made with Hokkaido milk will be offered. Why not stop by on this occasion? ※ Please understand that items may sell out. ※ Photos are for illustrative purposes. ※ Some ingredients may be sourced from outside Hokkaido.