TOKYO SKYTREE TOWN(R) Strawberry Fair

This time, around 90 stores—the most ever—will take part. A variety of events will be held, including the first‑ever strawberry speed‑eating contest, “Mogu‑Mogu☆Strawberry Challenge,” and “STRAWBERRY AND CHOCOLATE TOKYO Solamachi(R) 2026,” an outdoor gourmet event making its winter‑season debut. Come enjoy the powered‑up Strawberry Fair at TOKYO SKYTREE TOWN.

◆Mogu‑Mogu☆Strrawberry Challenge
Can you finish 15 strawberries within the 2‑minute time limit!? A relaxed, first‑ever strawberry speed‑eating contest. You may take home any strawberries you can’t finish within the time, so anyone can join.
Date & Time: Fri, Jan 16, 2026 13:00～, 15:00～; Sat 17 & Sun 18 11:00～, 13:00～, 15:00～
Four matches per session; a total of 32 matches over three days.
Location: Special venue at Food Marche, West Yard 2F
Details
・Up to 4 participants per match.
・Within the 2‑minute limit, eat the 15 prepared strawberries. The first to finish in each match is the winner.
・Each match ends when someone finishes. If no one finishes within 2 minutes, the person who eats the most is the winner. (You may take home any remaining strawberries.)
・A winner is determined for each match and will receive a prize.
Registration: First‑come, first‑served. Registration opens 30 minutes before each match.
Entry fee: 500 yen (tax included). ※Please pay in cash at the reception on the day.
Eligibility: Children of elementary school age or younger must participate with a guardian. Limited to one participation per person.

◆STRAWBERRY AND CHOCOLATE TOKYO Solamachi(R) 2026
An outdoor gourmet event held for the first time in the winter season. Under clear blue skies, the area at the base of TOKYO SKYTREE(R) becomes a photogenic venue decorated with a cute flower wall. Enjoy strawberry sweets loaded with bright‑red berries and rich chocolate treats. Plus, not only sweets—there are warm, cheesy dishes as well.
Period: Thu, Jan 15, 2026～Sun, Feb 15, 2026
Hours: 11:00～21:00 (L.O.20:00)
Location: Sky Arena, 4F, TOKYO SKYTREE TOWN
Admission: Free

◆From exquisite strawberry sweets to cute goods and fun workshops!
Approximately 90 stores—the largest number ever—will participate. In addition to sweets that satisfy both taste and looks, there will be goods packed with strawberry charm and fun workshops that are very popular with children.

【Sweets】
田ノ実
Strawberry Yukimi Anmitsu

キル フェ ボン
Tart with Shizuoka-grown “Kirapika” strawberries and pistachio

堀内果実園
Strawberry Garden

ココノハ
Luxurious crème brûlée waffle loaded with strawberries

旬果瞬菓　共楽堂
Jumbo Strawberry Daifuku

ピッツェリア　マルデナポリ
Strawberry Farfalle

シャトロワ
TOKYO SKYTREE(R) tin: three kinds of strawberry milk chocolate

SKYTREE CAFE 350
Strawberry milk float

【Goods】
Maison de FLEUR
・Strawberry frilled-handle square tote bag
・Strawberry pouch

ご当地ピンズプラス
Shizuoka “Strobear” plush

【Workshops】
元祖食品サンプル屋
Food sample making experience: strawberry panna cotta

貴和製作所
Strawberry chocolate key holder made with UV-LED resin

◆Strawberry POP UP
A Strawberry POP UP will be held at Tokyo Skytree Town B3F, Oshiage Station concourse. A total of five shops, including limited-time shops and popular Tokyo Solamachi stores, will appear. Enjoy strawberry sweets here as well!
Period: January 9 (Fri)–January 29 (Thu), 2026
Time: 11:00～21:00
Location: East Yard B3F Special Venue
Participating shops　苺のワルツ、染み込みスイーツＱua(クア)、KOKOKOバウムクーヘン、ストロベリーマニア、チーズガーデン

◆Strawberry Marché
The popular event of the Strawberry Fair, “Strawberry Marché,” will be held again this year.
Period: January 16 (Fri)–18 (Sun), 2026
Time: 10:00～18:00
Location: Tokyo Solamachi, West Yard 2F, Food Marché Special Venue

・澤光青果
Event: Strawberry buffet
Fee: ¥1,500
A buffet where you can lavishly enjoy three kinds of strawberries.

・二木の菓子
Event: Strawberry cotton candy sale
Fee: ¥200
Selling large, strawberry-flavored cotton candy for a limited time.

◆Tokyo Skytree Town(R) Strawberry Fair × VEE Collaboration Event
A collaboration campaign between Tokyo Skytree Town’s Strawberry Fair and Sony Music’s virtual talent project “VEE” has been decided! A limited unit “Pakutto Seven” consisting of seven talents from “VEE” will perform the Strawberry Fair campaign song “すとろべりべりぐー”. The song is scheduled to be released on various digital music distribution services from 0:00 on January 9, 2026! In addition, during the campaign period, if you purchase “Strawberry Fair” products at participating stores, you will receive an event-exclusive original coaster.
Period: January 9 (Fri)–March 1 (Sun), 2026
Location: Participating stores in Tokyo Solamachi
※Please check the official Tokyo Solamachi website to be published on January 9 (Fri) for participating stores.

【Purchase benefits】
Purchase applicable products at participating stores to receive one original coaster.
※Limited quantities; available while supplies last.
※You cannot choose the coaster design.

※For details, please check the official website