Secured 587 bookings in 8 months.

This shows that we moved away from ad-spend-dependent acquisition and shifted to an "asset-based acquisition" that continues to be discovered via search.

Owner's comment: "Social media posts are automatically reflected on the multilingual site, Google rankings improved, and bookings from international guests grew organically."

This model proves that it can build a cumulative customer acquisition foundation, rather than a one-off.

By enhancing the official website and integrating with Google Business Profile (GBP), customer acquisition approximately doubled. The customer base, previously centered on Japanese customers, has expanded to a multinational mix including Korea, Taiwan, and Europe/North America, achieving stable inbound customer acquisition.

Thanks to the multilingual support and search optimization of “ぐるっと”, the store has evolved into one that can be found even when foreign tourists search in their native language.
Social media posts are automatically reflected on the official site, turning information from something that “flows” into an “accumulating asset”, building a customer acquisition foundation that does not rely on advertising.

Expanded the target audience from primarily Japanese to a multinational segment through multilingual support.
The number of new members, which had been about 1–2 per month before implementation, surged to 4–7 per week after implementation.
At present, about 70% are customers from Europe and North America, and a diverse international community has taken shape.

"By implementing a multilingual website, the language barrier disappeared and the market expanded at once. Being able to deliver the gym’s appeal directly to people from various countries living in Da Nang has been a major change."

This case is a good example of eliminating the major loss of opportunity of "not appearing even when foreigners search" and succeeding in the visualization of potential customers.