Event Board

Saga’s branded strawberry “いちごさん” collaborates with popular Omotesando shops on sweets — this ”5th anniversary“ year sees a record 12 participating stores! The special event “いちごさんどう2026,” a collaboration between Saga’s branded strawberry “いちごさん” and cafés and restaurants in Omotesando, will be held, offering sweets menus made with “いちごさん”. Since its first edition in the winter of 2022, the café collaboration “いちごさんどう,” which offers sweets menus featuring Saga’s branded strawberry “いちごさん” at popular cafés and restaurants in the Omotesando area, has become a hugely popular event enjoyed by many. Marking its 5th anniversary this year, a record 12 stores will participate, serving limited menus that highlight “いちごさん”’s characteristics: “red flesh all the way through” and “gentle sweetness”. Participating stores include, in addition to long-popular spots such as 「アフタヌーンティー・ラブアンドテーブル 表参道」, 「資生堂パーラー ザ・ハラジュク」, 「キル フェ ボン青山」 and 「スパイラルカフェ」, other favorites like 「Café Kitsuné Aoyama」, 「パンとエスプレッソと」 and 「Café Madu 青山店」. Furthermore, cafés and restaurants representing Omotesando gather here, including SNS-popular spots 「i2 cafe」, 「クレープとエスプレッソと」, 「ベイカーズ ゴナ ベイク Echika表参道」, the handmade apple pie specialty shop 「GRANNY SMITH APPLE PIE & COFFEE 青山店」, and the Omotesando branch of Japan’s first crêperie, 「ブレッツカフェ クレープリー 」. Now in its eighth year since debut, “いちごさん” will once again deliver its fresh deliciousness and beautiful redness straight into sweets. Special projects to commemorate the 5th anniversary are also planned, with details to be announced in due course. Don’t miss the chance to visit. ​【Stores】 ・Café Kitsuné Aoyama ・Café Madu 青山店 ・GRANNY SMITH APPLE PIE & COFFEE 青山店 ・ブレッツカフェ クレープリー 表参道店 ・パンとエスプレッソと ・アフタヌーンティー・ラブアンドテーブル 表参道 ・ベイカーズ ゴナ ベイク Echika表参道 ・キル フェ ボン青山 ・クレープとエスプレッソと ・資生堂パーラー ザ・ハラジュク ・i2 cafe ・スパイラルカフェ Please check the official website for details.

Lose yourself in the allure of strawberries in a world devoted to them. Launching with Part 1 “Chocolate Holic” × Part 2 “Berry Berry”! The strawberry-filled sweets buffet “Strawberry Holic,” where you’ll be captivated by the charm of strawberries, will be held. Part 1 features “Chocolate Holic,” a harmony of chocolate and strawberries; Part 2 highlights “Berry Berry (Very Berry),” starring juicy berries. In addition, there will be all-you-can-eat fresh strawberries and a weekday time-service–only Napoleon pie. Enjoy seasonal fresh strawberries and a wide variety of strawberry sweets, and during the weekday time service, a special Napoleon pie will appear. Some of the lineup will change between Part 1 and Part 2, offering new delights with every visit. At the popular customization corner, look forward to parfaits with abundant toppings, freshly made crepes with over 50 customization options, freshly baked cream puffs with your choice of plain or strawberry custard, and freshly piped Mont Blanc. As special dishes, Part 1 offers Crème d’Anjou with a hidden berry compote, while Part 2 features Crème Brûlée. Among the gâteaux are a tart lavishly topped with strawberries, fluffy strawberry shortcake, delightfully crisp strawberry pie, and silky strawberry mousse. In Part 1, indulge in bittersweet treats such as strawberry chocolate gâteau, chocolate brownies, and tiramisu; in Part 2, enjoy pink-hued sweets like Mascarpone Fraise with a beautiful pink glaze. Light meals include freshly fried French fries with a choice of three flavors including truffle, a cutting service for assorted cheeses, “Pari Pari Chicken” grilled to a savory crisp on a teppan, the chef’s special daily curry, and colorful salads—about 15 kinds of light bites in total. Drinks number about 30 varieties, including flavored sparkling water you can customize with your favorite syrups. Why not immerse yourself to your heart’s content in this strawberry-filled world and enjoy a sweet-and-tangy strawberry experience?