Winter あいぱく(R) Premium TOKYO 2026

Experience the distinctive world and thrills of the Emmy Award–winning Netflix series “Squid Game,” which took the world by storm and became a social phenomenon, at “Netflix渋⾕リアル・イカゲーム,” opening Friday, January 16, 2026!  After debuting in New York, USA, in October 2024 and being held in countries around the globe, this sensational immersive event is finally making its Japan premiere! Why not experience the world of “リアル・イカゲーム”—available only in Shibuya—firsthand? The venue spans the entire 3rd floor of Tokyu Plaza Shibuya inside “Shibuya Fukuras.” Get your tickets here↓ https://eplus.jp/sf/word/0000172923

Lose yourself in the allure of strawberries in a world devoted to them. Launching with Part 1 “Chocolate Holic” × Part 2 “Berry Berry”! The strawberry-filled sweets buffet “Strawberry Holic,” where you’ll be captivated by the charm of strawberries, will be held. Part 1 features “Chocolate Holic,” a harmony of chocolate and strawberries; Part 2 highlights “Berry Berry (Very Berry),” starring juicy berries. In addition, there will be all-you-can-eat fresh strawberries and a weekday time-service–only Napoleon pie. Enjoy seasonal fresh strawberries and a wide variety of strawberry sweets, and during the weekday time service, a special Napoleon pie will appear. Some of the lineup will change between Part 1 and Part 2, offering new delights with every visit. At the popular customization corner, look forward to parfaits with abundant toppings, freshly made crepes with over 50 customization options, freshly baked cream puffs with your choice of plain or strawberry custard, and freshly piped Mont Blanc. As special dishes, Part 1 offers Crème d’Anjou with a hidden berry compote, while Part 2 features Crème Brûlée. Among the gâteaux are a tart lavishly topped with strawberries, fluffy strawberry shortcake, delightfully crisp strawberry pie, and silky strawberry mousse. In Part 1, indulge in bittersweet treats such as strawberry chocolate gâteau, chocolate brownies, and tiramisu; in Part 2, enjoy pink-hued sweets like Mascarpone Fraise with a beautiful pink glaze. Light meals include freshly fried French fries with a choice of three flavors including truffle, a cutting service for assorted cheeses, “Pari Pari Chicken” grilled to a savory crisp on a teppan, the chef’s special daily curry, and colorful salads—about 15 kinds of light bites in total. Drinks number about 30 varieties, including flavored sparkling water you can customize with your favorite syrups. Why not immerse yourself to your heart’s content in this strawberry-filled world and enjoy a sweet-and-tangy strawberry experience?

Saga’s branded strawberry “いちごさん” collaborates with popular Omotesando shops on sweets — this ”5th anniversary“ year sees a record 12 participating stores! The special event “いちごさんどう2026,” a collaboration between Saga’s branded strawberry “いちごさん” and cafés and restaurants in Omotesando, will be held, offering sweets menus made with “いちごさん”. Since its first edition in the winter of 2022, the café collaboration “いちごさんどう,” which offers sweets menus featuring Saga’s branded strawberry “いちごさん” at popular cafés and restaurants in the Omotesando area, has become a hugely popular event enjoyed by many. Marking its 5th anniversary this year, a record 12 stores will participate, serving limited menus that highlight “いちごさん”’s characteristics: “red flesh all the way through” and “gentle sweetness”. Participating stores include, in addition to long-popular spots such as 「アフタヌーンティー・ラブアンドテーブル 表参道」, 「資生堂パーラー ザ・ハラジュク」, 「キル フェ ボン青山」 and 「スパイラルカフェ」, other favorites like 「Café Kitsuné Aoyama」, 「パンとエスプレッソと」 and 「Café Madu 青山店」. Furthermore, cafés and restaurants representing Omotesando gather here, including SNS-popular spots 「i2 cafe」, 「クレープとエスプレッソと」, 「ベイカーズ ゴナ ベイク Echika表参道」, the handmade apple pie specialty shop 「GRANNY SMITH APPLE PIE & COFFEE 青山店」, and the Omotesando branch of Japan’s first crêperie, 「ブレッツカフェ クレープリー 」. Now in its eighth year since debut, “いちごさん” will once again deliver its fresh deliciousness and beautiful redness straight into sweets. Special projects to commemorate the 5th anniversary are also planned, with details to be announced in due course. Don’t miss the chance to visit. ​【Stores】 ・Café Kitsuné Aoyama ・Café Madu 青山店 ・GRANNY SMITH APPLE PIE & COFFEE 青山店 ・ブレッツカフェ クレープリー 表参道店 ・パンとエスプレッソと ・アフタヌーンティー・ラブアンドテーブル 表参道 ・ベイカーズ ゴナ ベイク Echika表参道 ・キル フェ ボン青山 ・クレープとエスプレッソと ・資生堂パーラー ザ・ハラジュク ・i2 cafe ・スパイラルカフェ Please check the official website for details.

The hugely popular winter event at TOKYO SKYTREE TOWN(R)! Everyone’s favorite “Strawberry Fair” will be held. This time, around 90 stores—the most ever—will take part. A variety of events will be held, including the first‑ever strawberry speed‑eating contest, “Mogu‑Mogu☆Strawberry Challenge,” and “STRAWBERRY AND CHOCOLATE TOKYO Solamachi(R) 2026,” an outdoor gourmet event making its winter‑season debut. Come enjoy the powered‑up Strawberry Fair at TOKYO SKYTREE TOWN. ◆Mogu‑Mogu☆Strrawberry Challenge Can you finish 15 strawberries within the 2‑minute time limit!? A relaxed, first‑ever strawberry speed‑eating contest. You may take home any strawberries you can’t finish within the time, so anyone can join. Date & Time: Fri, Jan 16, 2026 13:00～, 15:00～; Sat 17 & Sun 18 11:00～, 13:00～, 15:00～ Four matches per session; a total of 32 matches over three days. Location: Special venue at Food Marche, West Yard 2F Details ・Up to 4 participants per match. ・Within the 2‑minute limit, eat the 15 prepared strawberries. The first to finish in each match is the winner. ・Each match ends when someone finishes. If no one finishes within 2 minutes, the person who eats the most is the winner. (You may take home any remaining strawberries.) ・A winner is determined for each match and will receive a prize. Registration: First‑come, first‑served. Registration opens 30 minutes before each match. Entry fee: 500 yen (tax included). ※Please pay in cash at the reception on the day. Eligibility: Children of elementary school age or younger must participate with a guardian. Limited to one participation per person. ◆STRAWBERRY AND CHOCOLATE TOKYO Solamachi(R) 2026 An outdoor gourmet event held for the first time in the winter season. Under clear blue skies, the area at the base of TOKYO SKYTREE(R) becomes a photogenic venue decorated with a cute flower wall. Enjoy strawberry sweets loaded with bright‑red berries and rich chocolate treats. Plus, not only sweets—there are warm, cheesy dishes as well. Period: Thu, Jan 15, 2026～Sun, Feb 15, 2026 Hours: 11:00～21:00 (L.O.20:00) Location: Sky Arena, 4F, TOKYO SKYTREE TOWN Admission: Free ◆From exquisite strawberry sweets to cute goods and fun workshops! Approximately 90 stores—the largest number ever—will participate. In addition to sweets that satisfy both taste and looks, there will be goods packed with strawberry charm and fun workshops that are very popular with children. 【Sweets】 田ノ実 Strawberry Yukimi Anmitsu キル フェ ボン Tart with Shizuoka-grown “Kirapika” strawberries and pistachio 堀内果実園 Strawberry Garden ココノハ Luxurious crème brûlée waffle loaded with strawberries 旬果瞬菓　共楽堂 Jumbo Strawberry Daifuku ピッツェリア　マルデナポリ Strawberry Farfalle シャトロワ TOKYO SKYTREE(R) tin: three kinds of strawberry milk chocolate SKYTREE CAFE 350 Strawberry milk float 【Goods】 Maison de FLEUR ・Strawberry frilled-handle square tote bag ・Strawberry pouch ご当地ピンズプラス Shizuoka “Strobear” plush 【Workshops】 元祖食品サンプル屋 Food sample making experience: strawberry panna cotta 貴和製作所 Strawberry chocolate key holder made with UV-LED resin ◆Strawberry POP UP A Strawberry POP UP will be held at Tokyo Skytree Town B3F, Oshiage Station concourse. A total of five shops, including limited-time shops and popular Tokyo Solamachi stores, will appear. Enjoy strawberry sweets here as well! Period: January 9 (Fri)–January 29 (Thu), 2026 Time: 11:00～21:00 Location: East Yard B3F Special Venue Participating shops　苺のワルツ、染み込みスイーツＱua(クア)、KOKOKOバウムクーヘン、ストロベリーマニア、チーズガーデン ◆Strawberry Marché The popular event of the Strawberry Fair, “Strawberry Marché,” will be held again this year. Period: January 16 (Fri)–18 (Sun), 2026 Time: 10:00～18:00 Location: Tokyo Solamachi, West Yard 2F, Food Marché Special Venue ・澤光青果 Event: Strawberry buffet Fee: ¥1,500 A buffet where you can lavishly enjoy three kinds of strawberries. ・二木の菓子 Event: Strawberry cotton candy sale Fee: ¥200 Selling large, strawberry-flavored cotton candy for a limited time. ◆Tokyo Skytree Town(R) Strawberry Fair × VEE Collaboration Event A collaboration campaign between Tokyo Skytree Town’s Strawberry Fair and Sony Music’s virtual talent project “VEE” has been decided! A limited unit “Pakutto Seven” consisting of seven talents from “VEE” will perform the Strawberry Fair campaign song “すとろべりべりぐー”. The song is scheduled to be released on various digital music distribution services from 0:00 on January 9, 2026! In addition, during the campaign period, if you purchase “Strawberry Fair” products at participating stores, you will receive an event-exclusive original coaster. Period: January 9 (Fri)–March 1 (Sun), 2026 Location: Participating stores in Tokyo Solamachi ※Please check the official Tokyo Solamachi website to be published on January 9 (Fri) for participating stores. 【Purchase benefits】 Purchase applicable products at participating stores to receive one original coaster. ※Limited quantities; available while supplies last. ※You cannot choose the coaster design. ※For details, please check the official website

The anime "Haikyu!!" Hafu-Hafu POP UP SHOP by Production I.G is being held! The "Haikyu!!" Hafu-Hafu POP UP SHOP by Production I.G, featuring newly drawn visuals on the ”hafu-hafu” theme, will be held at the SHIBUYA TSUTAYA IP Bookstore! At the POP UP SHOP, items such as acrylic stands, can badges, and school socks featuring motifs of each high school are available, using newly drawn visuals of 12 characters including Shoyo Hinata and Tobio Kageyama enjoying warm drinks and food while ”hafu-hafu” after school. Additionally, for every 2,200 yen (tax included) spent at the venue, you will receive one bonus postcard (13 types in total, distributed at random)! There will also be a life-size panel photo spot using newly drawn visuals of their “hafu-hafu” looks, where commemorative photos can be taken. It's a POP UP SHOP where you can fully enjoy the world of "Haikyu!!". Why not enjoy the products and displays at the venue? ■New Product Information [Product Name] Hafu-Hafu Acrylic Stand (12 types in total) [Price] 1,650 yen each (tax included) [Product Name] Hafu-Hafu Random Can Badge (12 types in total) [Price] 550 yen each (tax included) [Product Name] Hafu-Hafu Die-cut Sticker (12 types in total) [Price] 440 yen each (tax included) [Product Name] Hafu-Hafu Random Acrylic Card (12 types in total) [Price] 660 yen each (tax included) [Product Name] School Socks (4 types in total) [Price] 1,800 yen each (tax included) [Product Name] Nail File (2 types in total) [Price] 2,000 yen each (tax included) [Product Name] Ball Cart-style Acrylic Accessory Holder (1 type in total) [Price] 2,750 yen (tax included) [Product Name] Bib-style Stickers (4 types in total) [Price] 660 yen each (tax included) [Product Name] Big Towel (10 types in total) [Price] 4,950 yen each (tax included) [Product Name] ORE SUGEE DOUGA!! Sticker Set (9 types in total) [Price] 1,980 yen each (tax included) [Product Name] 3D Magnet (9 types in total) [Price] 1,400 yen each (tax included) ※Images are for illustrative purposes only. ※Please note that product releases and specifications are subject to change, postponement, or cancellation due to various circumstances. ※Depending on sales conditions, purchase limits may be imposed. In addition, such limits may be lifted without notice. Thank you for your understanding in advance. ※Depending on sales conditions, additional restocks may occur during the event. ※Please note that we cannot accept returns or exchanges except for defective items. ■Purchase Bonus For every 2,200 yen (tax included) spent, receive one random postcard (13 types in total) featuring visuals on the ”hafu-hafu” theme! ※The distribution conditions are based on the total amount of a single transaction. Combining multiple transactions is not allowed. ※The purchase bonus will end as soon as supplies run out. ※As items are distributed at random, the design cannot be selected.

Focus on Tobu-exclusive gourmet using seasonal ingredients! Sweets made with Hokkaido milk are also available! The “Gurumeguri Winter Great Hokkaido Fair” will be held at Tobu Department Store Ikebukuro Main Store. Some shops will rotate between the first and second weeks, with about 90 shops participating in total. Highlights include Tobu-exclusive gourmet items made with seasonal ingredients! Enjoy bento generously topped with king crab from Nemuro and a luxurious pizza featuring rich wild fugu. In addition, a wide variety of sweets made with Hokkaido milk will be offered. Why not stop by on this occasion? ※ Please understand that items may sell out. ※ Photos are for illustrative purposes. ※ Some ingredients may be sourced from outside Hokkaido.

Invisible measurements hidden in everyday life We live surrounded by invisible measurements. When you hear “measurement,” you might picture measuring length with a ruler or weighing something on a scale. In fact, in the modern society we live in, everything around us—air, light, temperature, human movement, and more—is being “measured” without us realizing it. The “Invisible Measurements Exhibition,” organized by Azbil, is a special exhibition that shines a light on such measurements that blend into our daily lives.